Actioning sustainable tourism requires a conscience – the conscience of social values which motivates individuals to demonstrably change the way they look at the modern world and conduct their business. True sustainable tourism does not happen through marginal effort or by accident – it happens as a crucial priority of conscience.

Walk the talk of sustainable tourism with the most stimulating ensemble of sustainable tourism visionaries destined to come together in Canada this year. The gathering place is Rocky Harbour, Gros Morne National Park; the host is the Gros Morne Institute of Sustainable Tourism (GMIST); and the goal is to thrust Canada forward toward a more dynamic global leadership position within the realms of destination and travel product sustainability. The event is the 1st Gros Morne International Summit on Sustainable Tourism – The Meeting of Social Values and Sustainability. GMIST's partners in presenting the Summit include Parks Canada, the Canadian Tourism Commission, the Tourism Industry Association of Canada, the Government of Newfoundland and Labrador and the Atlantic Canada Opportunities Agency.

The Summit will be highly interactive, staging dialogues involving social research specialists, leaders from tourism host communities, travel suppliers, attractions managers, destination management organizations and the 'Active Conscience' delegates focused on advancing sustainable tourism. No delegate intent on exploring their potential in sustainable tourism will be left out of the Summit equation.

Challenge your conscience at the 1st Gros Morne International Summit on Sustainable Tourism, September 29 through October 2, 2008.